Shoppers make up their mind about a product in about the time it takes to read this sentence.

Proctor & Gamble Co.

The ESSENTIALCOM creative design team is dedicated to work with clients in proposing and delivering the most effective digital ad message, Digital contents varies by market and by individual store or shopping center; the following are brief benefits and techniques in achieving maximum exposure and profit for digital signage.

  1. Instant Profit: Your Company can generate instant profit by selling advertising time on their digital signs network to customers or suppliers in this case, your tenants.
  2. Expanding beyond the shopping center tenants: Businesses located nearby the shopping centers can also advertise on the digital signage network. The types of local businesses that might advertise include car dealers, banks, theaters, medical, legal services, hair and beauty salons.
  3. Community events: Any event or anything happening in the community that is relevant to mothers or families such as: author at nearby bookstore, or a charity event.
  4. Targeted audience: Short trivia games targeting certain audience at a particular time of the day; it could be incorporated with relevant information announcing new product, Trivia games/questions/ of celebrities are popular among teens and can be incorporated with an ad.
  5. Holidays and national events convey the season. Mothers day, Halloween,‘Back2School’ etc., items being featured are relevant for seasonal giftgiving.
  6. Multilingual: A portion of the digital content ads in Spanish.

Shoppers that view in-store digital signage

Positive sentiment toward digital signage

First moment of truth

The 37 seconds after a shopper sees an ad.

In these precious few seconds after the shopper encounters an ad the marketer have the best chance of converting a browser, walkby shopper to a buyer by appealing to their senses, values and emotions. In these precious seconds an effective digital ad or infomercial will do the job.

Attention grabbing advertising

A digital sign brings innovation and movement to previously static media locations, and has the power to get customers’ attention, making it a particularly effective form of advertising. Ads features items such as; promotions, sale, news, announcements and more; designed to advertise, inform and direct shoppers.

Realtime advertising and information

Digital signage allows advertising and information to be updated on the fly from one remote authoring station and broadcast immediately to audiences regardless of location.

Relevant audiences

With digital signage, advertising focuses on the best potential customer: an existing one. Supermarkets have already found that current customers are more likely to purchase products advertised on their digital signs. Ads could also be for products sold elsewhere in the shopping center area that the consumer might purchase on his or her next trip. Shoppers are going to be back multiple times in a month.


A study by Nielsen New Media Research conducted in May 2005 found that:

  • 76% of shoppers view in store digital signage.
  • 94% of shoppers surveyed agreed that digital signage was a good thing

Cost savings

Every time digital signage users change their message or campaign, they save on printing
costs and processing time.