The ESSENTIALCOM creative design team is dedicated to work with clients in proposing and delivering the most effective digital ad message, Digital contents varies by market and by individual store or shopping center; the following are brief benefits and techniques in achieving maximum exposure and profit for digital signage.
- Instant Profit: Your Company can generate instant profit by selling advertising time on their digital signs network to customers or suppliers in this case, your tenants.
- Expanding beyond the shopping center tenants: Businesses located nearby the shopping centers can also advertise on the digital signage network. The types of local businesses that might advertise include car dealers, banks, theaters, medical, legal services, hair and beauty salons.
- Community events: Any event or anything happening in the community that is relevant to mothers or families such as: author at nearby bookstore, or a charity event.
- Targeted audience: Short trivia games targeting certain audience at a particular time of the day; it could be incorporated with relevant information announcing new product, Trivia games/questions/ of celebrities are popular among teens and can be incorporated with an ad.
- Holidays and national events convey the season. Mothers day, Halloween,‘Back2School’ etc., items being featured are relevant for seasonal giftgiving.
- Multilingual: A portion of the digital content ads in Spanish.